SEO Through Link Building. Are your company’s SEO campaigns falling flat despite your best efforts? Is your company’s search result page (SERP) ranking is no better on Google or Bing than before you started? If so, you are probably frustrated and wondering what you can do to get better SERP rankings. You have read articles on SEO and think you have tried everything, but have you? An antiquated but reliable method you probably overlooked is using links (hyperlinks) to improve your SERP results. Why does using links work? It is like leaving a trail digital bread crumbs for potential customers to follow. The advantage of sharing links with another site is that they drive a user to where you want them to go. Before you start sharing links with other sites, there are a few things to consider.
Link Building 101
If you want to increase traffic to your site, and thereby improve your SEO results, an excellent way is using back-linking and citations. When you create a page for your company with a search engine such as Google or Bing, you are generating backlinks to your site. Backlinks are valuable because they not only enable you to post a link to your site; they also leave citations to your company which will, in turn, improve your SEO results. Backlinks can be used to bring traffic to your website and then on to your social media accounts. The more social media accounts that are registered with various platforms, the better your link building campaign will go.
You also should consider registering your company with regional websites like your city’s Chamber of Commerce or Google’s local listings. Being on local websites tells your community to know your part of it while building on your backlinking strategy. Another way to obtain more citations is by having an account with a map aggregator like Neustar Localeze and Express Update. This step is crucial not only in how it impacts your SEO but also if your company is in retail where the walk-in traffic is vital to the business. When a potential customer uses their mobile device to view Google Maps, your business needs to be visible.
One of the most powerful tools available not only to create backlinks but also to build brand loyalty is social media. An active social media account that regularly interacts with followers can bring results with almost no investment. Be sure to post news about your products and behind the scenes pictures and videos to hold your customer’s interest. It is prudent to also leave comments on your follower’s social media posts as well. Interacting with your customers on social media won’t leave them feeling as if they are being spammed. Hashtags related to your product can bring in visitors from your target demographic to your social media accounts. If your social media post is interesting enough, they will be shared on platforms like Facebook, Twitter, Instagram, and Parler. Social media shares are, in fact, instant backlinks that can boost your SEO.
Quality is Key
Don’t hastily post something from your site on social media without forethought. Shoddy landing pages and dull blog posts won’t generate any buzz around your goods or services. Content needs to be well researched, well put together with no grammatical or punctuation errors, and last but not least must be attention-holding. Use dynamic photos such as a hero image instead of clip art and be sure your font is agreeable to a user’s eye. When a major event occurs in the news, and it is in some way related to your business, post relevant content immediately. In some cases, if you post quickly enough, you may be viewed as a credible source and back-linked to multiple sites. The same benefit can come from your companies followers on social media who may share your posts, thereby creating additional backlinks.
Finally, backlink maintenance is essential for continuing to improve your SERP results. Pay for play Backlinks will bring lower rankings from search engines. Fortunately, Google allows you to dispute bad links with its disavow links tool. When Google knows you did not buy the links, it won’t penalize your site.
A Final Thought
Building links is old, but vital to your SEO campaign and should be dismissed as obsolete. If you put in the time and effort on building backlinks, good things are sure to follow.