As the internet continues to expand and develop into a larger and larger marketplace, it means that there are more websites from your competitors who sell the same goods or services as your company. With increased competition, your website must wow customers when they visit. An awe-inspiring site can make your brand stand out from your competitors. How can you build a wowing website that will seize and keep a customer’s attention? Here is how to make an awe-inspiring website that will help you reach your goals.
Add Color
Your website’s colors should garner instant attention from visitors. Using blended colors with various color schemes along with bright colors will unquestionably seize a users attention. Color gradients are another great way to grab a customer’s attention and lead their eyes to see what you want images you want. Be sure that the colors don’t violate your branding, don’t use colors that are brand approved. Be sure the colors fit your website; don’t use bright pastels if your website is for a hospice, it would seem inappropriate.
Image is Everything
Use photos and images that are of high quality. A high definition picture used for a hero image can positively impact your customers. The higher the quality of the picture, the more probable your customer will see your brand’s attention to detail. Use vibrant images to communicate style if you are a clothing retailer if you are an insurance company use an image that suggests security if your company is a bank, use images that imply wealth. A travel agency can use a picture of towering peaks or a lagoon with blue waters.
Minimalism can also be used to produce a powerful impression on the customer. Black and white with the correct font and right size can be just as useful as a hero image.
When using an image, choose one that fits your brand and your company’s main scope of business.
Make Clear the Benefits of Your Product or Service
Videos are an excellent way to illustrate what your company does and how a visitor to your site can benefit from using your company. Videos can be useful to show things like cars, motorcycles, boats, jet-skis and more. Showing an SUV on an offroad obstacle course tells how well it manages more than writing about it. Using augmented reality is another way to show a potential customer how the product can benefit them. When a user uploads a picture of their dining room, they can test out different types of tables to see which matches best. Enabling a customer to upload a photo of themselves lets them virtually try out clothing or try a particular hairstyle. The more varied the ways and the greater the creativity of the techniques will show a visitor how your product benefits them. Once a customer realizes what a product can do for them, the better the chances visitors will become customers.
Engaging Content and Strong Calls To Action (CTA)
If your content is well written and grammatically correct, it will show your company’s creative spirit and consummate professionalism. Having well-crafted content will hold a customer’s attention so it will drive them to a call to action. Great content should make the visitor want to click on the call to action. The CTA should be strong and use compelling language to move the customer to click on it. “Click if you like” is not going to compel users to click your CTA. Strong CTAs such as “Click now!” and “Don’t Hesitate!” are more likely to be clicked on by your visitors.
A Final Thought
Using these tips can not only help your business to wow its customers but keep them as well.
For more information on how Incend Media can help you contact us today.