How successful is your company’s SEO (search engine optimization) campaign? Have you noticed an increase in traffic and you’ve been turning visits into conversions? If that is not the case, it may be time to take a close look at your SEO strategy. In its essence, SEO is making adjustments to the content on your site, so search engines such as Google or Bing take notice which improves the site’s ranking.
If you have put in the work to improve your SEO and there has been little to no change in your search engine results page (SERP) rankings, that means your marketing department is doing something wrong. It indeed takes time to see improvements in your company’s SEO campaign, but it shouldn’t drag on and on if this sounds like your company and your SEO results are slow in developing, here some ways to analyze what you have been doing wrong.
To actually know why your SEO efforts are failing, it will provide an in-depth analysis. Thankfully, there are SEO analysis tools available to help you to discover why your SEO efforts just aren’t producing conversions. Without a review of your SEO, then you are lost in the wilderness. You can’t improve your SEO without first knowing what’s wrong. Here are a few tools that can help you to explain why your SEO strategy hasn’t been productive.
Google Search Console
With any SEO analysis, you should always begin with Google. Google Search Console is free to use. It gives you invaluable information about your website and the users who visit it. Google Search Console tells you how many users have visited your website and how they discovered it. The service tells you if more users are visiting your site on a mobile device or PCU, and which pages on your website are the most visited. The first thing you must do is verify your website before you can benefit from Google Search Console. Verifying your account is easy, log into your Google account and simply follow the step by step instructions.
Like Google, Moz Pro offers a variety of tools to assist you in improving your SERP rankings and visibility to search engines. Unlike Google, this service is available for a monthly fee. Moz Pro also does much of the work for you that Google Search Console won’t such as putting all of the metrics on a spreadsheet. It also will create a list of Keywords and will crawl your site to detect any issues. There is a lot more Moz Pro can do for you if can pay $99 a month to better your SEO.
Keeping Pace With Your Competition
It is vital to know how your competition is faring with its SEO campaign. If the North American Bicycle Company is your biggest competitor outside of the digital world(retail), other competitors could be beating you in e-commerce without your company entirely in the dark about it. You should always complete a competitor analysis prior to creating an SEO plan.
Analytics Are Essential
You should know what your analytics are and how to interpret them. Understanding the terminology involved with analytics will help you to understand better the reports you get. You should know what Bounce Rate, Click Through Rate, Unique Visitor, and other terms mean to decipher your analytics report.
If you don’t have the ability or time to plan your SEO strategy, it is wise to hire professionals who can do the job. An agency that deals with SEO daily can give you the appropriate strategy to enhance your SERP rankings.
Whether you do it yourself, or you hire an SEO agency, assessing and keep track of your SEO efforts will pay off.