Is Your company about to undertake a significant inbound marketing campaign and is thinking of using pay-per-click (PPC) advertising? Are you unsure if PPC will help your company realize its goals? Do you worry it won’t provide a return on investment? Those are all good questions, and the truth is no one size fits all…
If your company’s pay per click (PPC) campaign has not been yielding the results, you expected maybe its time to change your strategy. A sure sign a change is needed is when you bid high on AdWords and get very few clicks. Perhaps its time to shift your marketing tactics. Here are five tips on…
Understanding Google Ads. Anyone who knows pay per click (PPC) ads understands that just like search engine optimization (SEO) that Google is on top. You probably understand this but have never used PPC, not to mention Google’s ads. So, to help you understand here is Google Ads for a novice. Google Ads is Not Like…
You may think your pay per click (PPC) campaign is going well but is it really? There are a few things you may not have thought about when planning your PPC campaign; overlooked details are the difference between merely connecting with a few potential customers, and having customers ready to buy one of the goods…
You are probably familiar with using keywords for pay per click (PPC), but did you know about negative keywords and PPC? Understanding how negative keywords can influence your PPC is as essential as knowing what keywords can improve it. Let’s take a deeper look at negative keywords and PPC. Understanding Keywords and PPC If your…