Using Social Media

Using Social Media to Promote Your Brand

The way customers view a company’s brand has changed significantly during the last twenty-five years. In the not too distant past, the quality of a product was the reason a customer connected with a brand; in the digital age consumers not only want quality but a brand with which they identify.  Image and having a…

Website Design Planning

Website Design Planning – Three Reasons Why!

Website Design Planning. The old expression measure twice, cut once seems out of place when applied to the concept of web design, but it holds true.  Knowing in advance what your goals and expectations for your website are can save you trouble down the road. So, with that idea in mind, here are three reasons…

Expanding Your SEO

Expanding Your SEO Past Google

Expanding Your SEO. It’s true Google is still the top search engine on the internet, but by no means should you limit your company’s search engine optimization (SEO) campaign to Google. When it comes to SEO, Google should be your primary focus; after all, it is the way most internet users access the internet. Although…

SEO Through Link Building

Improving  SEO Through Link Building

SEO Through Link Building. Are your company’s SEO campaigns falling flat despite your best efforts? Is your company’s search result page (SERP) ranking is no better on Google or Bing than before you started? If so, you are probably frustrated and wondering what you can do to get better SERP rankings. You have read articles…

Website Maintenance Plan

Why a Website Maintenance Plan is Vital

Why a Website Maintenance Plan is Vital If your business is a startup and you are a smaller to mid-sized company, and your company’s website just went live, you are probably under the impression that you won’t have to deal with it for quite a while. If you are under the impression you can just…

Make Your Website

How to Make Your Website Awe Inspiring

As the internet continues to expand and develop into a larger and larger marketplace, it means that there are more websites from your competitors who sell the same goods or services as your company. With increased competition, your website must wow customers when they visit. An awe-inspiring site can make your brand stand out from…

Customer Rate Optimization

Why CRO Matters

Customer Rate Optimization. You are probably familiar with SEO (search engine optimization) and the need for your website to load with blinding speed. Your site may contain brilliant graphics and interesting content that reflects your company’s brand, but none of that matters if you don’t get the conversions you need. Maybe you think this is…