If you want to rank higher in your community and the surrounding area, the key is using content that will boost your local SEO. Before we get to content, some basics need to be employed for your content to have an impact on your local SEO. Take a NAP NAP is simply an anacronym for…
Load Speed is crucial to a website’s success. Has your business invested employee hours and capital into assuring that your website contains both appealing content and dynamic, attention-getting graphics? All of the effort you put into your website will be for naught if it doesn’t load fast enough. We live in a time where people’s…
Content marketing is a long-established strategy it has existed in one form or another dating back to the sixteenth century in items such as flyers and handbills. The concept has endured because it works; it’s simplicity itself. Content marketing, as it exists today, began in the late 90s as with the rise of the internet…
If your company’s website uses WordPress, and you have various social media accounts, you may think you have everything covered, but there is more to the relationship between WordPress and social media. Everyone understands WordPress is the way of the foreseeable future, thanks to its functionality. Social media marketing has become a prominent factor in…
Your company may be like thousands of others and has joined the ranks of WordPress users; then you should consider your web host. The correct hosting for WordPress can either improve or damage things, such as sales and SEO. Although you may not have studied which host to use for word press, it is essential…
If your company’s pay per click (PPC) campaign has not been yielding the results, you expected maybe its time to change your strategy. A sure sign a change is needed is when you bid high on AdWords and get very few clicks. Perhaps its time to shift your marketing tactics. Here are five tips on…
In classic books from The Art of War and Wealth of Nations to the financial advisory websites of today, one thing remains clear, the old saying is true “you have to spend money to make money.” In this case, the money is spent on investment and more specifically, search engine optimization (SEO) When it comes…
Predictive SEO. Have you been getting the results you want from your search engine optimization campaigns? If not, it may be time to rethink your strategy. Recently an approach to digital marketing known as Predictive SEO has emerged as an effective way to drive more traffic to a website. Let’s take a look at what predictive…
Understanding Google Ads. Anyone who knows pay per click (PPC) ads understands that just like search engine optimization (SEO) that Google is on top. You probably understand this but have never used PPC, not to mention Google’s ads. So, to help you understand here is Google Ads for a novice. Google Ads is Not Like…
Small Business Websites. Like many small businesses, you may think you can’t compete with the corporate juggernauts in your field. You conjecture they have the capital to create a smart and quick loading website and you have limited resources. If you feel this way, take heart, you can have an effective website as well. You…