Expanding Your SEO

Expanding Your SEO Past Google

Expanding Your SEO. It’s true Google is still the top search engine on the internet, but by no means should you limit your company’s search engine optimization (SEO) campaign to Google. When it comes to SEO, Google should be your primary focus; after all, it is the way most internet users access the internet. Although…

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SEO Through Link Building

Improving  SEO Through Link Building

SEO Through Link Building. Are your company’s SEO campaigns falling flat despite your best efforts? Is your company’s search result page (SERP) ranking is no better on Google or Bing than before you started? If so, you are probably frustrated and wondering what you can do to get better SERP rankings. You have read articles…

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Website Maintenance Plan

Why a Website Maintenance Plan is Vital

Why a Website Maintenance Plan is Vital If your business is a startup and you are a smaller to mid-sized company, and your company’s website just went live, you are probably under the impression that you won’t have to deal with it for quite a while. If you are under the impression you can just…

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Negative Keywords

Understanding How Negative Keywords Impact Your PPC

You are probably familiar with using keywords for pay per click (PPC), but did you know about negative keywords and PPC? Understanding how negative keywords can influence your PPC is as essential as knowing what keywords can improve it. Let’s take a deeper look at negative keywords and PPC. Understanding Keywords and PPC If your…

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Make Your Website

How to Make Your Website Awe Inspiring

As the internet continues to expand and develop into a larger and larger marketplace, it means that there are more websites from your competitors who sell the same goods or services as your company. With increased competition, your website must wow customers when they visit. An awe-inspiring site can make your brand stand out from…

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Customer Rate Optimization

Why CRO Matters

Customer Rate Optimization. You are probably familiar with SEO (search engine optimization) and the need for your website to load with blinding speed. Your site may contain brilliant graphics and interesting content that reflects your company’s brand, but none of that matters if you don’t get the conversions you need. Maybe you think this is…

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Keyword Research is Vital

Why Keyword Research is Vital

Keyword Research is Vital. Search engines like Google and Bing have been the way for most people on the planet to search out information for over two decades.  With the advent of smartphones,  laptops, tablets along with the old standby, the PC, there are a plethora of ways people can access search engines. With more…

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SEO Campaign

Examining Your Company’s SEO Campaign

How successful is your company’s SEO (search engine optimization) campaign? Have you noticed an increase in traffic and you’ve been turning visits into conversions? If that is not the case, it may be time to take a close look at your SEO strategy. In its essence,  SEO is making adjustments to the content on your…

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Target Demographic

Web Design for a Target Demographic

If your company wants to sell to a specific target demographic (or niche), such as people who eat organic apples, then it’s essential that your website is tailored to them. With regards to designing a website for any target demographic, you will want to begin with finding out who your company is selling to daily,…

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Importance of UX Design

The Importance of  UX Design

If you are unfamiliar with the concept of UX design, now is the time to find out about it. If your company is serious about improving its inbound marketing, then your company should use UX design. UX stands for user experience and is focused on making the interaction between a given product or service a…

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Negatively Impact SEO

Recognize Content Marketing Mistakes Which Negatively Impact SEO

Can You Negatively Impact SEO? After spending the capital and investing your time into a vivid website that holds a users attention; don’t fall into the trap of content that doesn’t rank on search engines. All of those top tier graphics go to waste if search engines don’t notice your content.  All of your effort…

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